That’s a beautiful legacy You’ve built something meaningful over two generations! To help position your brand strongly—especially online—you’ll want to express your story, mission, and vision clearly and emotionally so customers connect with your heritage and trust your quality

Our Story

For over 50 years, our family has been dedicated to women's clothing, crafting timeless designs that bring elegance and comfort together. What began as my father's dream 35 years ago has now become a proud family legacy, which I have carried forward for the past 15 years.

Today, we have transformed from a local clothing shop into a brand that blends tradition with modern trends—serving women who value both heritage and style.

Our Mission

To create high-quality, stylish, and comfortable women's clothing that inspires confidence in every generation.

Our Vision

To carry forward our 50-year legacy by evolving with the new generation—offering the finest fashion both in-store and online, while staying true to our roots of trust, craftsmanship, and timeless elegance.

Haji Farooq Pawa

Fd Umer Pawa